Gain Full Control of Your Business Mix: Introducing the Market Mix Optimiser
Getting the business mix right in hotels is tricky at the best of times. Too much of one type of booking or not enough of another and suddenly revenue, occupancy, and profitability are at risk. Managing this balance is often messy, highly manual, and a bit of a guessing game.
As revenue professionals, our goal is always to keep profit front of mind. That’s why securing the right business, at the right time, through the right channel, and at the right cost of sale is critical - and exactly where our latest upgrade to the Right Revenue platform comes in.
The Market Mix Optimiser not only forecasts demand and recommends the most profitable BAR rate, it also gives you complete control over the business you accept. And with the ability to manage rates by rate code, our hoteliers can now bring even more precision and profitability to their strategy - something we’re very excited about.
So, what does that actually mean?
In plain English, it means you, the hotelier, are the one in charge. You get to decide when a certain rate type is available and when it’s not.
Let’s say your corporate business is really strong, but you only want those rates in play when occupancy is looking soft midweek. Or maybe you don’t want to fill your hotel with OTA rates at the weekend when you are confident you will fill with direct business.
Instead of juggling different spreadsheets and trying to remember what rule you applied last week, you simply manage your rate codes and their availability within the Right Revenue system and bingo -it does the hard work for you!
Why I think the Market Mix Optimiser really matters
With more years’ than I care to remember working for and with hotels, I know how frustrating it can be to feel like you’re not fully in control of your own pricing. You either end up buried in Excel updating formulas at 10pm, or you’re battling with complex systems trying to get on top of it all.
Neither of those options fill you with much confidence - and that’s exactly what we here at Right Revenue want you to feel. We want you to feel confident that your business mix is working for you and not against you.
Why Market Mix Optimiser feels like a game changer
I really believe this update will make a difference to how you manage your business mix. It’s not about replacing your strategy but more about giving you the clarity and flexibility to feel confident about it.
The right tools shouldn’t add pressure - they should take it away. The Market Mix Optimiser is simply another step towards making revenue decisions easier, clearer, and more empowering for hoteliers – and we are very excited about that!
If you’d like to see how quickly an RMS could start delivering results for your hotel, we would love to chat. Arrange a call now on here or contact us at ask@rightrevenue.co.uk.
