Michelle Casey Michelle Casey

What Happens When Demand Surges and Your Hotel Rates Don't Keep Up?

What if your hotel was filling up fast, but you were missing out on thousands in potential revenue?

Unexpected surges in demand can happen at any time, and by the time you spot them, it could be too late.

Discover how Right Revenue's new Surge Pricing functionality helps hotels react automatically, capture stronger rates and make the most of every opportunity.

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Michelle Casey Michelle Casey

An Exciting New Partnership with Edge Hotel School

Learning revenue management in theory is one thing. Seeing how it actually works within a live hotel is where it really starts to come to life.

That’s why we’re so pleased to be working with Edge Hotel School and Wivenhoe House, giving students the chance to explore real-world pricing, demand and commercial decisions using Right Revenue.

It’s a brilliant opportunity to connect the classroom with the realities of hotel operations - and help the next generation of hotel leaders build real commercial confidence.

Read more about the collaboration and what it means for students.

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Michelle Casey Michelle Casey

The Proposed New Tourist Tax – What Could It Mean for Your Guests?

There’s been plenty of noise around England’s proposed tourist tax, but for hotels the bigger question is simple: what will it do to the final price the guest sees?

With different areas potentially setting different rates and rules, the impact could reach far beyond the levy itself — affecting competitor pricing, guest behaviour and demand.

Here we explore what hotels should be thinking about now.

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Michelle Casey Michelle Casey

Why “last year plus…” is not a commercial strategy

“Last year plus 6%” might give you a budget, but does it give you a strategy?

Here we look at why hotels need to understand what drove last year’s performance, what has changed in the market and where the real opportunities lie before deciding what growth should look like.

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Michelle Casey Michelle Casey

Belfast, the Fleadh and the Price of Demand

After Belfast welcomed 1.6 million visitors for the Fleadh, hotel rates for 2027 are already under scrutiny. But when demand soars, how much is too much? We look beyond the headlines at the realities of hotel pricing and asks what good revenue management really looks like.

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Michelle Casey Michelle Casey

Has Technology Changed the Game for Independent Hotels? 

For years, the big hotel brands had some very clear advantages: technology, distribution, marketing power, loyalty programmes and resources that independent hotels simply couldn’t match.

But that gap is closing.

Technology has levelled the playing field, giving independent hotels access to powerful tools, smarter data and greater automation – without sacrificing the flexibility and individuality that make independence such a strength.

So, in a world where independents can increasingly access the same capabilities as the big brands, do hotels still need the flag quite as much as they once did?

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Michelle Casey Michelle Casey

The Cancellation KPIs Every Revenue Manager Needs

Most hotels track their cancellation rate - but that's only one piece of the puzzle. To forecast demand accurately and make smarter commercial decisions, you need to understand when cancellations happen, where they're coming from and how they impact future revenue. In this article, we explore the key cancellation metrics every hotel should be monitoring and how they can help you stay one step ahead.

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Michelle Casey Michelle Casey

Halfway Through Wedding Season: Six Questions Every Revenue Manager Should Be Asking

Wedding season can bring busy function suites and full bedrooms, but that doesn’t always tell the whole commercial story.

From room allocation and pricing to displacement and lost spend across restaurants, bars, spas and golf, understanding the true value of wedding business means looking beyond the package price.

Halfway through the season, now is the ideal time to review what worked, what didn’t and what your hotel can learn for next year.

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Michelle Casey Michelle Casey

7 Practical Ways to Reduce Transient Cancellation Risk

Transient bookings can be unpredictable, but that doesn't mean cancellations have to catch you out. In this blog, we share seven practical ways to reduce their impact, improve your forecasting and stay one step ahead.

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Michelle Casey Michelle Casey

Contracted Business Isn't Guaranteed Business!

Winning a contracted account is only the beginning. Whether it's a corporate agreement, airline crew contract or long-stay booking, contracted business can provide valuable occupancy—but it's not guaranteed.

In this article, we explore why cancellations happen, how to identify the greatest areas of risk, and the practical steps hotels can take to minimise their impact on revenue and forecasting accuracy.

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Michelle Casey Michelle Casey

What We Learned Working Alongside Amazon's AI Experts

A few weeks ago, Right Revenue was selected as one of just five companies to take part in Amazon Web Services' AI Accelerator Programme. It was an incredible opportunity to spend time with some of the brightest minds in AI, challenge our thinking and explore what's next. Here's what we learned – and why it matters for the future of hospitality technology.

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Michelle Casey Michelle Casey

Is Fear Driving Your Revenue Strategy?

Commercial decisions should be driven by insight, not uncertainty. But when demand is slower than expected, pressure builds, or forecasts become less predictable, it's easy to fall back on the option that simply feels safest.

In this article, we explore how fear can quietly influence revenue decisions, the hidden cost of playing it safe, and how data can give commercial teams the confidence to make better decisions.

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Michelle Casey Michelle Casey

AI, Search and Why Visibility Matters More Than Ever

Could your hotel disappear from search? As Google and AI reshape the way guests discover hotels, visibility has never been more important. We explore the biggest changes happening in search and share practical advice on how hotels can stay discoverable in an increasingly AI-driven world.

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Michelle Casey Michelle Casey

Who’s Really Setting Your Room Rates?

Recently, we sat down with two experienced hoteliers to discuss the realities of working with OTAs. From hidden promotions and rate parity issues to guest trust and direct booking strategies, they shared practical lessons on how hotels can get the most from OTA partnerships while maintaining control of the guest relationship.

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Michelle Casey Michelle Casey

The £20 Question: Would You Trust AI to Set Your Room Rate?

AI is revolutionising hotel revenue management, but even the smartest recommendation is only valuable if users trust it. Discover why explainable AI is helping hoteliers understand pricing decisions, build confidence and make faster, more informed commercial choices.

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Michelle Casey Michelle Casey

Right Revenue Partners with Shepherd Neame

Exciting news for Right Revenue! Welcome to our newest partner - we are delighted to welcome Shepherd Neame, Britain's oldest brewer and one of the UK's most respected hospitality businesses, to the Right Revenue family.

We're especially excited to work with such a well established and iconic brand. Read more about it here.

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Michelle Casey Michelle Casey

Why Meetings & Events Deserve a Bigger Role in Hotel Revenue

Meetings and events have long been treated as a supporting act to bedrooms — but what if hotels are overlooking a major revenue opportunity? We explore why M&E deserves a bigger role in commercial strategy, the metrics that matter, and how hotels can unlock the true value of their space.

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Michelle Casey Michelle Casey

Beyond the Room: Why Total Guest Value Is the Future of Hotel Revenue

Explore how hotels can move beyond room revenue and unlock greater guest value through direct bookings, smarter personalisation, and thoughtful upselling. Adrienne Hanna speaks with Patryk Luszcz from Profitroom about using technology, data, and guest experience to drive stronger total revenue.

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