After Belfast welcomed 1.6 million visitors for the Fleadh, hotel rates for 2027 are already under scrutiny. But when demand soars, how much is too much? We look beyond the headlines at the realities of hotel pricing and asks what good revenue management really looks like.

For years, the big hotel brands had some very clear advantages: technology, distribution, marketing power, loyalty programmes and resources that independent hotels simply couldn’t match.

But that gap is closing.

Technology has levelled the playing field, giving independent hotels access to powerful tools, smarter data and greater automation – without sacrificing the flexibility and individuality that make independence such a strength.

So, in a world where independents can increasingly access the same capabilities as the big brands, do hotels still need the flag quite as much as they once did?

Most hotels track their cancellation rate - but that's only one piece of the puzzle. To forecast demand accurately and make smarter commercial decisions, you need to understand when cancellations happen, where they're coming from and how they impact future revenue. In this article, we explore the key cancellation metrics every hotel should be monitoring and how they can help you stay one step ahead.

Wedding season can bring busy function suites and full bedrooms, but that doesn’t always tell the whole commercial story.

From room allocation and pricing to displacement and lost spend across restaurants, bars, spas and golf, understanding the true value of wedding business means looking beyond the package price.

Halfway through the season, now is the ideal time to review what worked, what didn’t and what your hotel can learn for next year.

Transient bookings can be unpredictable, but that doesn't mean cancellations have to catch you out. In this blog, we share seven practical ways to reduce their impact, improve your forecasting and stay one step ahead.

Winning a contracted account is only the beginning. Whether it's a corporate agreement, airline crew contract or long-stay booking, contracted business can provide valuable occupancy—but it's not guaranteed.

In this article, we explore why cancellations happen, how to identify the greatest areas of risk, and the practical steps hotels can take to minimise their impact on revenue and forecasting accuracy.

A few weeks ago, Right Revenue was selected as one of just five companies to take part in Amazon Web Services' AI Accelerator Programme. It was an incredible opportunity to spend time with some of the brightest minds in AI, challenge our thinking and explore what's next. Here's what we learned – and why it matters for the future of hospitality technology.

Commercial decisions should be driven by insight, not uncertainty. But when demand is slower than expected, pressure builds, or forecasts become less predictable, it's easy to fall back on the option that simply feels safest.

In this article, we explore how fear can quietly influence revenue decisions, the hidden cost of playing it safe, and how data can give commercial teams the confidence to make better decisions.

Could your hotel disappear from search? As Google and AI reshape the way guests discover hotels, visibility has never been more important. We explore the biggest changes happening in search and share practical advice on how hotels can stay discoverable in an increasingly AI-driven world.

Recently, we sat down with two experienced hoteliers to discuss the realities of working with OTAs. From hidden promotions and rate parity issues to guest trust and direct booking strategies, they shared practical lessons on how hotels can get the most from OTA partnerships while maintaining control of the guest relationship.

AI is revolutionising hotel revenue management, but even the smartest recommendation is only valuable if users trust it. Discover why explainable AI is helping hoteliers understand pricing decisions, build confidence and make faster, more informed commercial choices.

Exciting news for Right Revenue! Welcome to our newest partner - we are delighted to welcome Shepherd Neame, Britain's oldest brewer and one of the UK's most respected hospitality businesses, to the Right Revenue family.

We're especially excited to work with such a well established and iconic brand. Read more about it here.

We all know the panic when a strong-looking month starts to shift when cancellations start to creep in, impacting occupancy, revenue and confidence in forecasting.

That’s why we’re particularly excited about one of our biggest new releases in a while: our new Risk of Cancellation Report.

Meetings and events have long been treated as a supporting act to bedrooms — but what if hotels are overlooking a major revenue opportunity? We explore why M&E deserves a bigger role in commercial strategy, the metrics that matter, and how hotels can unlock the true value of their space.

Explore how hotels can move beyond room revenue and unlock greater guest value through direct bookings, smarter personalisation, and thoughtful upselling. Adrienne Hanna speaks with Patryk Luszcz from Profitroom about using technology, data, and guest experience to drive stronger total revenue.

From deeper business insights to smarter auto-acceptance and enhanced forecasting tools, discover the latest Right Revenue updates designed to help hotels make better decisions, improve consistency and unlock greater commercial confidence.

Revenue management has changed — and so have the questions.

Today’s revenue leaders are no longer just looking at room rates or competitor pricing. They’re thinking about demand, business mix, guest value, channel cost, total revenue and long-term profitability.

Because the real opportunity isn’t just asking “what should we charge?”

It’s asking better commercial questions.

Twenty years ago, I took the leap and went freelance after a career in hospitality. The challenges I saw independent hotels facing during those early years ultimately led to the creation of Right Revenue. Here I share 20 lessons learned along the way - from building trust and partnerships to resilience, culture and, of course, the hidden power of bacon sandwiches.

Rate leakage is becoming an ongoing concern for hotels, with rooms often appearing on channels they do not work with directly and at lower prices than intended.

In this piece, we explore why this happens, the commercial impact on ADR and direct bookings, and the practical steps hotels can take to regain control of distribution and protect profitability.

In this Revenue Rocks conversation, Adrienne speaks with Inna Nekrassova, Director of Revenue, Hotel Cafe Royale, about how luxury hotels can protect brand equity, maintain guest value and drive long-term profitability through smarter commercial decisions.