Michelle Casey spells out the importance of content

Words often get overlooked when it comes to being part of a hotel's commercial strategy, which is crazy when we all know that content is key to driving not only direct bookings, but weaving great messaging throughout every part of your guest journey.

In this episode, we are joined by Michelle Casey from Words with Impact. Michelle is a copywriter and brand storyteller with over 25 years of sales and marketing experience, including roles with British Airways, easyJet, and lastminute.com.

Michelle has worked with brands to turn bland into brilliant, and she knows how to make your marketing copy work as hard as your revenue strategy.

If you want to make your content work harder for you, then this is the episode to listen to.