Could Guests Stop Finding Your Hotel Online?

What Google's AI revolution means for hotel visibility, direct bookings and revenue.

The way guests find hotels is changing - and the impact on hotel visibility, direct bookings and revenue could be significant.

In this episode, Adrienne Hanna speaks with Adam Hamadache, founder of digital marketing agency, Formula, about the rise of AI-powered search and what it means for hotel commercial performance. The discussion explores everything from Google's latest AI developments and changing guest discovery habits to the growing importance of digital visibility and direct booking strategies.

Most importantly, Adam shares the practical actions hotels should be taking now to ensure they remain visible, relevant and bookable as the search landscape continues to evolve.

For commercial teams, revenue managers, marketers and hotel leaders, this episode offers a valuable look at one of the biggest changes facing the industry today.