What makes guests choose one hotel over another, travel further for a particular experience and happily pay a premium for it?
In this episode of Revenue Rocks, Adrienne Hanna is joined by Michael Beare from Finn Lough, a unique lakeside retreat in Fermanagh that has built a distinctive reputation around nature, wellbeing and memorable guest experiences.
But creating something special is only part of the story. Behind the beautiful surroundings and unique experiences is a hospitality business that needs to balance guest satisfaction with commercial success.
Adrienne and Michael explore how Finn Lough creates demand, communicates its value and approaches pricing, seasonality and profitability. They also discuss the importance of looking beyond room revenue, encouraging guests to spend more during their stay and using storytelling to attract bookings.
It's a fascinating look at how independent hotels can make the most of what makes them different, attract the right guests and grow revenue without relying on discounts.
