Is ChatGPT the New Google for Hotel Bookings?
If you’ve ever felt confused (or quietly sceptical) about the noise around ChatGPT, AI search, and the future of hotel bookings, this episode is for you.
I’m joined by Harry Fielder from UMI Digital - one of the sharpest minds in hotel digital strategy and someone who’s been helping hotel brands navigate AI, search, and direct bookings long before it became a headline topic.
Together, we’re diving into a big question for independent hotels:
👉 Is ChatGPT really going to overtake Google — and change how guests find and book hotels?
Harry cuts through the hype to focus on what actually matters for independents:
• What’s genuinely changing vs what’s just noise
• Where AI really fits in the guest journey
• Whether this is a threat or an opportunity for smaller brands
• And what hoteliers should be focusing on right now to protect bookings and margins
Whether you run a boutique hotel, manage a small group, or simply want to understand where AI fits (without panic), this conversation will give you clarity — not overwhelm.
☕ You know the drill… grab a coffee, get comfy, and let’s dive in.
