Is your spa a luxurious guest perk… or a serious revenue driver?

When it comes to revenue management, the conversation still tends to revolve around rooms. But for many hotels, that means overlooking one of the most underutilised, and potentially high-impact, revenue streams: the spa.

Handled strategically, spa operations can do far more than enhance the guest experience. They can drive meaningful incremental revenue, improve utilisation, and contribute to a more balanced, resilient commercial strategy.

In this episode of Revenue Rocks, we’re joined by Lee Graham, Group Revenue Manager,Nelson Hotels to explore how revenue management principles can be applied beyond the bedroom. From moving away from static pricing to building a more dynamic, data-led approach, we look at what it really takes to unlock the full commercial potential of spa.

Expect practical insights, honest reflections, and clear, actionable ideas for any hotel looking to think differently about spa within their wider revenue strategy.

So grab a coffee and settle down!