General Managers - do you really know what to ask your Revenue Manager each week?

When a GM and Revenue Manager are aligned - asking the right questions, challenging each other, and working towards the same goal - we know as we have seen it time and time again, that’s when the real commercial magic happens. 💫

Here, I share the questions and conversations every GM should be having with their Revenue Manager to build the collaboration, insight and confidence needed for true commercial success.

From experience, we know commercial success in hotels can’t be achieved in isolation and revenue isn’t the job of one person. It’s very much a hotel-wide responsibility.

💡 Here are our tips for building a revenue culture within your hotel:

There is no need for big organisational changes. Start small. Keep it simple. And watch the culture (and profit) grow.

Here are a few practical ways to knock down the silos and get everyone pulling in the same direction - nothing fluffy, just what actually works in busy hotels with even busier teams.

We know that when Revenue and Marketing work as one, hotels stop reacting to the market and start influencing it.

If you’ve ever sat in a budget meeting feeling like revenue and finance are speaking two completely different languages… you’re in very good company

Here are the questions that genuinely matter - the ones that help you get straight on targets, costs, risks and what the business genuinely needs to hit its goals.